"The new holding company called Real REMAX Group would support more than 180,000 real estate professionals across more than 120 countries and territories."
"Carlson emphasized that cultural alignment between the two organizations was a critical factor in moving forward with the deal, stating, 'I think having the right people on the bus is really important.'"
"Poleg noted that many REMAX broker owners are facing margin compression because they pay for multiple external tools that are not integrated and still rely on manual processes."
"We think that the ones that will opt in will enjoy better economics and better efficiency, referring to the optional use of the reZEN platform."
Real and REMAX are merging in an all-stock and cash transaction to form Real REMAX Group, combining 33,000 agents and an AI-enabled platform with REMAX's brand and 8,500 offices. The new entity will support over 180,000 real estate professionals worldwide. Cultural alignment was emphasized as crucial for integration. REMAX and Motto Mortgage will maintain their brands, and REMAX franchisees can optionally use Real's reZEN platform to improve operational efficiency, addressing margin compression issues faced by broker owners.
Read at www.housingwire.com
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