"Every client deserves to work with an expert. The old model asked one agent to serve everyone. My model asks: who is genuinely the best person for this specific client, in this specific neighborhood? And then I make that introduction."
"Real estate is one of the last industries where the hustle culture remains almost completely intact. Agents are told to work every weekend, call every lead, and never stop grinding. The model hasn't changed much in decades: build a personal brand, work every transaction yourself, and if you want to scale, recruit a team that does the work while you take the cut."
"In 2015, Martin launched MovetoTacoma.com - not as a lead generation page, but as a genuine resource for people considering a move to Tacoma, Washington. She built a clickable neighborhood map with videos, median home prices, and candid quotes from residents."
Marguerite Martin transformed real estate from the traditional hustle-culture model into an innovative business structure. Since 2005, she built MovetoTacoma.com, a place-based content ecosystem connecting buyers and sellers with curated specialist agents. Rather than working every transaction personally, Martin earns referral fees while operating entirely remotely from various locations worldwide. She created genuine community resources including neighborhood maps, pricing data, resident testimonials, and an eleven-year-old podcast featuring local leaders. This model fundamentally challenges real estate's conventional approach of personal brand building and team recruitment, instead asking which specialist best serves each specific client in each specific neighborhood.
#real-estate-innovation #remote-work-model #referral-based-business #place-based-marketing #alternative-business-models
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