Celebrity clientele and high-net-worth homeowners are outfitting residences with at-home biohacking amenities such as infrared saunas, IV drips, cold plunges, and hot tubs. These installations replace routine visits to spas and sports clubs and are being integrated into apartments, buildings, and private compounds in cities like New York and Miami. The wellness trend includes morning cold plunges and sauna steams promoted by entrepreneurs and venture capitalists. CEOs and prominent business leaders adopt these rituals. Celebrity clients demand privacy and highly specific features. The trend reflects sustained interest in health optimization among the wealthy.
Real estate mogul Fredrik Eklund says his celebrity clientele are splurging on at-home "biohacking," requesting that their luxury pads be flush with cold plunges, saunas, hot tubs, and IV drips. Instead of going to spas and sports clubs, the Million Dollar Listing star says they're installing the wellness gadgets in their own apartments and mansions. The daily rituals are a popular trend among the most successful business people, including the CEOs of companies including Whole Foods, Thrive Market, and Norges Bank.
Rich people espousing the benefits of morning cold plunges and sauna steams is no new fad-American entrepreneurs like Dave Asprey and flamboyant venture capitalist Bryan Johnson have been strong proponents of "biohacking" in their quest for trillion-dollar success. And many business leaders including Square's Jack Dorsey, philanthropist Melinda French Gates, and food TV icon Gui Fieri can't deny the benefits of a good cold soak. But the push for wellness has gone beyond the gym or wellness spa-Eklund says that his wealthy clientele want these perks in the comfort of their own homes.
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