Rate partners with Alianza to expand bilingual mortgage education

"Homeownership education is most effective when it is delivered in trusted spaces and in the language families are most comfortable using, said Victor Ciardelli, CEO of Rate. Alianza brings families together through sport, culture and community. This partnership allows us to meet families where they already are and provide practical tools that support long-term financial confidence. Alianza events serve as a hub for Latino youth soccer and family engagement."

"The expanded partnership builds on earlier activations in Chicago, Los Angeles and New York City and extends into additional markets with growing Latino populations. On-site programming will take place from May through September, coinciding with peak attendance periods, the companies said. Rate will also integrate its Language Access Program into the collaboration, promoting Spanish-language tools and educational resources related to mortgage, insurance and digital financial services. These resources will be shared through joint communications with registered Alianza families."

Rate and Alianza partnered to deliver homeownership education and financial resources to Latino families through soccer, culture, and community events. On-site programming will run from May through September to align with peak attendance and will expand beyond initial activations in Chicago, Los Angeles, and New York City into additional markets with growing Latino populations. Rate will integrate its Language Access Program to promote Spanish-language tools and educational resources on mortgage, insurance, and digital financial services. Resources will be shared via joint communications with registered Alianza families to build long-term financial confidence and support rising Latino homebuyer demand ahead of the 2026 World Cup.

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