PuraMadera addresses the urgent challenge of housing affordability in the U.S. by supplying high-quality plywood directly from Amazon. Arana emphasizes the rising unaffordability of housing linked to both financing and raw material costs. By streamlining the supply chain, PuraMadera can lower costs for builders, allowing them to potentially offer more affordable options to homebuyers. The company produces over 3.6 million plywood sheets annually and is prepared to scale operations to capture a significant portion of the U.S. plywood market, aiming for disruption through transparent sourcing and sustainable practices.
At TransUnion, Arana led national sales across the auto and mortgage sectors. Working with homebuilders and mortgage lenders, Arana gained insight into the full housing value chain and one of its most urgent challenges: affordability.
Housing is becoming increasingly unaffordable for everyday Americans, Arana said. And while financing plays a role, so does the cost of raw materials.
By delivering high quality plywood mill-direct from the Amazon, PuraMadera removes layers of inefficiency in the supply chain. That means lower material costs for builders and the potential to pass those savings along to homebuyers.
What we're bringing is disruption at scale: industrial supply, transparent sourcing, and sustainable practices that meet the expectations of today's builders and tomorrow's homeowners.
#housing-affordability #supply-chain-innovation #plywood-manufacturing #sustainable-practices #direct-sourcing
Collection
[
|
...
]