"What's exciting about 2026 is a fundamental intentionality and longevity trend, Angela Nuessle, Pulte's National Vice President of Interior Design, notes in a press statement. Life cycles are elongating, so what's in stays relevant longer. This reflects the anti-consumerism movement. People want choices that last. They care about quality and are more intentional when purchasing homes. For context, the anti-consumerism movement Nuessle references is a social and economic viewpoint that opposes the excessive consumption of goods and services."
"Buyers may be looking for timeless styles since they tend to stay in their homes for longer than they used to. A recent report from ATTOM Data notes that homeowners who sold in the third quarter of 2025 owned their home for 8.39 years on average. This is the longest homeownership tenure in at least a quarter of a century, according to the report."
PulteGroup expects 2026 home design to emphasize longevity, intentionality, and quality, driven by an anti-consumerism mindset. Multigenerational living and wellness-oriented features will influence floorplans and amenities. Buyers increasingly seek timeless styles and durable materials because life cycles are lengthening and preferences are shifting toward lasting choices. Homeownership tenure has grown, with ATTOM reporting an average 8.39 years for sellers in Q3 2025 and Redfin noting a typical 11.8-year tenure, influenced by high prices, mortgage-rate lock-in, and an aging population. These factors encourage investments in higher-quality finishes, flexible layouts, and wellness-focused design.
Read at www.housingwire.com
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