"Maybe we should stop trying to sell the house and instead focus on the positive impact it will have on our buyers' lives. This is the approach Mars Inc. used to sell its Snickers bar. The ad campaign You're not you when you're hungry debuted as a Super Bowl ad in 2010 and featured Betty White. My personal favorite is the Marcia Brady version from 2015."
"This is considered one of the most successful ad campaigns of the 21st century and has resulted in a double-digit increase in sales. What is significant is the company didn't talk about how delicious the candy bar is or that it has peanuts, caramel, and chocolate. Instead, it focused on the consumer and the effect the candy bar would have on them."
Selling houses in an uncertain market requires shifting focus from listing features to emphasizing how a home will improve buyers' lives. Mars Inc.'s Snickers campaign demonstrated that highlighting consumer impact rather than product details can drive sales. Applying that approach to real estate means marketing homes by showing how innovative features make daily life easier, more convenient, and aligned with lifestyles. Kitchens and laundry rooms have evolved to reduce chores; the kitchen in particular can positively affect buyers by enabling entertaining, open-plan interaction, and reducing stress around meal preparation for family households and empty nesters.
Read at www.housingwire.com
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