No. 1 eXp mega team Pemberton Homes branches out on its own

"The Pemberton Homes Team has been with eXp Realty since 2018. In those seven years, Pemberton said his team has grown 110% year over year, and now encompasses roughly 200 agents and seven offices, all of which are making the move to the newly launched PembertonRE. Pemberton said he is grateful for his time at eXp, noting that it was the Glenn Sanford-founded firm that enabled his team to grow at the rate it did."

"When I joined my first brokerage I realized they gave me a handbook and a cubicle and said good luck. I quickly found out the brokerage wasn't going to supply you with things like lead generation, personalized coaching from someone who's actually done the thing you're trying to do, access to internal transaction coordinators, listing coordinators, marketing support, videography, etc., Pemberton said. I had to go outside the brokerage to hire coaching, marketing consultants, independent transaction coordination companies, staging, design, all the services."

"We currently offer all of our service to agents a la carte style. We have our own videographers and a full marketing department, and we do branding shoots for agents, as well as coaching and training and of course lead generation, Pemberton said. It is a team model, but we have scaled it into a brokerage and now we want to introduce that to the marketplace."

The Pemberton Homes Team joined eXp Realty in 2018 and grew 110% year over year over seven years, reaching roughly 200 agents across seven offices that are transitioning to the newly launched PembertonRE. Pemberton owns and runs independent title, mortgage, insurance and real estate investing firms. Converting to an independent brokerage will enable those services to more seamlessly serve consumers. Early brokerage experiences lacked in-house lead generation, personalized coaching, internal transaction coordinators, listing coordinators, marketing support and videography, forcing hires outside the brokerage. The Pemberton model centralizes those services in-house, offering videography, full marketing, branding shoots, coaching, training and lead generation a la carte. The team model has been scaled into a brokerage incorporating revenue share elements.

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