"Both are around 100,000 square feet and have an area where people can sit down for food and beverages inspired by Netflix titles. They're open to anyone to walk through for free, but guests have to pay to play games. The location in Dallas also has an arcade-style game room, and the Philadelphia location has VR Games, mini golf and a theater. A third is planned for Las Vegas in 2027, and the company hopes to open additional locations, though it's unclear how many."
"Montesi and his team were compelled by the offer, as the mall had already been pushing to make Galleria Dallas even more of an entertainment destination. The mall already has an ice skating rink and has been adding more restaurants in recent years. The space Netflix eventually moved into was originally built for Marshall Fields and later housed Belk. Belk exited the market a couple years ago - Montesi said it was a very high-end, expensive store that didn't work in the Dallas market."
"Netflix was looking for the first locations for a concept called Netflix House, which includes a rotating selection of games or "experiences" based on shows such as "Stranger Things," "Squid Game," "Wednesday" and "One Piece." The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia - in a former Lord & Taylor store - opened last month."
Netflix launched large, interactive Netflix House venues in major malls, with locations at Galleria Dallas and King of Prussia near Philadelphia. Each site occupies about 100,000 square feet and includes themed food and beverage areas tied to Netflix titles. Visitors can walk through for free, while paying separately to play games; Dallas offers an arcade-style game room and Philadelphia features VR games, mini golf and a theater. A third location is planned for Las Vegas in 2027. Mall operators are pursuing experiential tenants to draw younger crowds and transition former department store anchor spaces toward entertainment uses.
Read at Digiday
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