NAR strategic plan focuses on accountability and member value

"One project is to better equip Realtors with actionable residential and commercial intelligence, Nykia Wright, the CEO of NAR, said during a press conference Sunday. We are doing that, but we're doing it in a different way. The more RPR (Realtors Property Resource) brings AI online, we are equipping them with that. The more that Lawrence Yun begins to do more predictive analysis at the local level, we are adding that online."

"According to the trade group, by executing the three-year Strategic Plan, NAR will modernize the association, improve transparency and provide more value to members and give them more opportunities to hold the association accountable. This accountability will be manifested in a new annual report that NAR will publish detailing the work it has done toward executing the strategic plan, and quarterly reports given at executive committee meetings discussing progress on different projects."

"NAR said it is currently unsure if it will provide members with a quarterly report, saying that it will depend on its ability to make the information presented in a clear and digestible manner for members. However, Wright noted that she will be at broker summits and that NAR representatives will be on stage at state and local meeting across the country talking about the projects and initiatives with members throughout the year."

NAR will execute a three-year Strategic Plan to modernize the association, improve transparency, increase member value, and create new accountability mechanisms. Projects include equipping Realtors with actionable residential and commercial intelligence by bringing AI into RPR and adding local-level predictive analysis. Accountability measures include a new annual report detailing strategic-plan execution and quarterly progress reports at executive committee meetings; member-facing quarterly reports remain under consideration based on clarity and digestibility. NAR leadership will present project updates at broker summits and state and local meetings. The plan reflects input from over 150,000 participants across 13 regions and key broker CEOs.

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