"These are typically people who earn probably more than the social safety net allows them to earn. So they're not necessarily eligible for affordable housing or any of the other government incentivised schemes."
"Homely allows people to act like a house is their own home from day one. painting the walls, getting a pet, hanging pictures and not being worried about putting a hole in the wall."
Many middle-income earners in Ireland face barriers to homeownership despite earning above social safety net thresholds, making them ineligible for government-subsidized affordable housing schemes. These individuals—including those with gaps in tax history or going through divorces—occupy a squeezed middle with limited financial flexibility. Homely addresses this gap by enabling renters to personalize their living spaces through painting, pet ownership, and decoration without restrictions. The platform also permits residents to rent out rooms if desired, providing additional income flexibility. Founder Lynch developed this rent-to-buy startup based on personal experience, targeting unconventional cases excluded from traditional housing support programs.
#rent-to-buy-housing #middle-income-homeownership #irish-housing-crisis #alternative-housing-solutions
Read at Irish Independent
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