"When the process feels antiquated or cumbersome, satisfaction drops, pipelines slow down, and the risk of fallout increases. Over time, that inefficiency chips away at profitability. Digitizing the closing process does more than accelerate timelines. It transforms the borrower experience into one that's intuitive, transparent, and confidence-inspiring, all of which has real benefits for lenders. A smoother close builds trust, eases pressure on internal teams, and strengthens a lender's ability to compete in a market where customer experience increasingly drives business performance."
"Today's borrowers want control. According to the 2025 ServiceLink State of Homebuying Report, 76% of respondents said they'd prioritize lenders who let them schedule their appraisal or closing appointments digitally, yet only 35% who closed in the past four years were able to do so. That highlights a clear opportunity for lenders to deliver a differentiated customer experience by incorporating digital scheduling."
The last mile of mortgage origination—scheduling and signing—creates friction when notary appointments and in-person paperwork remain unclear or inflexible. That friction lowers borrower satisfaction, slows pipelines, raises fallout risk, and erodes profitability. Most borrowers want digital control: 76% would prioritize lenders offering digital scheduling, yet only 35% experienced it in recent closings. Providing digital scheduling and closing tools gives borrowers visibility and choice, speeds cycle times, and preserves service quality. Digital closings reduce internal pressure, build trust, improve referrals and retention, and strengthen a lender's competitive position while delivering operational benefits.
Read at www.housingwire.com
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