"Through the new partnership, HomeSmart agents will gain access to training, technology tools, marketing resources and a suite of financing options to offer homebuyers. Founded in 2000 in Scottsdale, Arizona, HomeSmart operates a 100% commission-based, full-service brokerage model supported by proprietary technology. The firm has grown to more than 25,000 agents across 250 offices in 48 states and 60 franchises. It ranked No. 11 by transaction sides and sales volume in the 2025 RealTrends Verified brokerage rankings."
"Lower, founded in 2014, is backed by Accel Partners, SoFi and Huntington Bank, and is among the top 30 U.S. home lenders. Following its Movoto deal, the company grew to more than 1,000 employees across offices in Columbus, Ohio, and Austin, Texas. By aligning with HomeSmart's national network, we're able to support thousands of real estate professionals and expand the reach of our customer-first mortgage experience, Lower CEO Dan Snyder said in a statement."
HomeSmart agents will gain access to training, technology tools, marketing resources and a suite of financing options to offer homebuyers. HomeSmart was founded in 2000 in Scottsdale, Arizona and operates a 100% commission-based, full-service brokerage model supported by proprietary technology. The firm has grown to more than 25,000 agents across 250 offices in 48 states and 60 franchises and ranked No. 11 by transaction sides and sales volume in the 2025 RealTrends Verified brokerage rankings. Lower, founded in 2014 and backed by Accel Partners, SoFi and Huntington Bank, is among the top 30 U.S. home lenders and expanded to over 1,000 employees after its Movoto deal. Lower acquired Neat Labs to transform its point-of-sale system into a fully integrated application-to-funding platform, reducing reliance on third-party vendors and enabling broader mortgage support for HomeSmart's national network.
Read at www.housingwire.com
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