Key Mortgage rolls out Affinity partnership program

"Key Mortgage said the platform is designed to strengthen ties with community lenders by expanding their loan portfolios and helping them meet demand for home financing, as well as enabling them to add mortgage services without expanding staff or technology. Our goal with Key Mortgage Affinity is to be a true partner, helping institutions serve their customers more deeply without burdening them with additional infrastructure, said Ralph Melbourne, president of Key Mortgage."

"The Aligned Model is what Melbourne calls the turnkey option. In this setup, Key Mortgage becomes the financial institution's mortgage team. After a warm handoff, we manage everything from origination to closing, he said. The Integrated Model is the middle ground option. The financial institution plays a bigger role at the front end, often taking applications or handling the first touch with the member, while Key Mortgage powers the back end, from processing to underwriting, Melbourne explained."

Key Mortgage Affinity provides mortgages, relocation services and access to the secondary loan market so smaller financial institutions can compete with larger banks. The platform expands community lenders' loan portfolios, helps meet home financing demand, and enables institutions to add mortgage services without expanding staff or technology. Key Mortgage handles underwriting, closing and offers a wide product range while partners retain client relationships. Three partnership options—Aligned, Integrated and Broker—offer varying levels of involvement from turnkey servicing to back-end support or investor-network access. Each partnership includes staff training, co-branded marketing and reciprocal benefits such as loan trading and relocation support.

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