Jim Juergens steps into retail leadership role at NEO Home Loans
Briefly

Jim Juergens steps into retail leadership role at NEO Home Loans
"At NEO, there's a different mindset, said Juergens. It's not about racing to the bottom. It's about elevating the client experience, being empowered to grow personally and professionally, and surrounding yourself with people who think long-term. After getting to know NEO's leadership through programs like L360 and Loan Atlas, it became clear: NEO was the right move for my business, my team, and my future."
"We are incredibly excited to welcome Jim to NEO, said Ryan Grant, president of NEO Home Loans. His leadership style, growth mindset, and client-first approach perfectly embody the future of our industry. At NEO, we don't just close loans, we create long-term value, and Jim is an outstanding example of that. Juergens added, For the first time in a long time, it feels like I'm exactly where I'm meant to be."
"Operating out of the northwest Dallas-Fort Worth area, Juergens will play a key role in expanding NEO's presence in Texas. NEO Home Loans, Better's retail partnership channel that began in early 2025, served approximately 1,000 borrowers in the second quarter and posted $428 million in funded volume, per Better's Q2 2025 earnings release. The retail channel has been rapidly expanding, most recently bringing on the Gustafson team from loanDepot in September."
Jim Juergens joined NEO to prioritize elevating the client experience, personal and professional growth, and working with long-term-minded colleagues. Juergens experienced NEO leadership through programs like L360 and Loan Atlas and chose the firm as the right fit for his business, team, and future. Operating from northwest Dallas-Fort Worth, Juergens will help expand NEO's presence in Texas. NEO Home Loans frames itself as creating long-term value rather than just closing loans. Better's retail partnership channel served about 1,000 borrowers and funded $428 million in Q2 2025, while continuing rapid expansion.
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