"It's not clear exactly when Mayfair became Mayfair - the final square on London's Monopoly board; that slightly lazy shorthand for golden supercars and caviar 'bumps' in clubstaurants. Perhaps it's a bit like that old line about going broke - slowly, and then all at once. Not that there's anything broke about this place. Deemed on almost every metric to be the wealthiest and most expensive area of London, Mayfair is known for its gilded hotels ( the newly opened"
"But now, amid far splashier openings, a new set of establishments wishes to restore a certain village feel to the neighbourhood - a place not simply for international arrivals and expense account steaks, but one where you might have a set table at a favourite diner three times a week, say; or a stool at a counter-style bar waiting for you each evening, with a waiter who knows precisely how many olives you take in your martini."
Mayfair stands as London's wealthiest, most expensive district, characterized by gilded hotels, high-end members' clubs and historically extravagant openings such as the Chancery Rosewood. A growing cohort of new venues seeks to reintroduce a village atmosphere focused on local regulars, familiar counters and neighbourly service rather than exclusively catering to international elites and expense-account dining. The area's name derives from the May Fair on Shepherd's Market, which historically hosted merchants, entertainers and bookmakers. That fair's communal, lively character informs current efforts to create more approachable, community-oriented spaces within Mayfair's affluent setting.
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