"Homes.com remains a prominent contender in the "portal wars," though its strategy has shifted from aggressive spending to a focus on long-term profitability. As of February 2026, parent company CoStar Group has reaffirmed that it will not abandon the portal, despite intense pressure from activist investors who have labeled the venture a "fiasco". To address these concerns, CoStar is drastically cutting its residential investment by $300 million in 2026 and targeting a breakeven point by 2030."
"Traffic Rankings: Homes.com is frequently cited as the No. 2 or No. 3 most-visited portal, depending on the metric used. However, competitors like Realtor.com claim to have 3.4 times the visit share of Homes.com as of early 2026. Zillow Dominance: Zillow remains the clear market leader, capturing roughly 44% of all search traffic. Subscriber Growth: CoStar reports a 337% increase in Homes.com subscribers since Q1 2024, signaling some successful monetization of its "Your Listing, Your Lead" model."
"Spending Cuts: In response, CoStar announced it will reduce its annual net investment in Homes.com from $850 million in 2025 to $550 million in 2026. Profitability Timeline: The company now projects Homes.com will achieve positive adjusted EBITDA by 2030, with revenue expected to exceed expenses by the end of 2029. Shareholder Concessions: CoStar has also expanded its capital return strategy, authorizing a new $1.5 billion share repurchase program to appease critics."
Homes.com remains a prominent portal competitor under CoStar Group, shifting strategy from aggressive spending toward long-term profitability. CoStar plans to cut residential investment by $300 million in 2026 and reduce annual net investment from $850 million in 2025 to $550 million in 2026, targeting positive adjusted EBITDA by 2030 and revenue exceeding expenses by the end of 2029. Homes.com frequently ranks as the No. 2 or No. 3 most-visited portal, while Zillow captures roughly 44% of search traffic and Realtor.com claims a substantially larger visit share. CoStar reports 337% subscriber growth since Q1 2024 and has authorized a $1.5 billion share repurchase program.
Read at Boston Condos For Sale Ford Realty
Unable to calculate read time
Collection
[
|
...
]