"Despite challenged market conditions for homebuilders nationwide, Palm Beach County, Fla.-based Akel Homes is betting that a newly-opened community's top-tier amenities and relative affordability, in combination with South Florida's strong active-adult demand, will navigate a narrowed path to traction. With a product aimed primarily at less interest-rate- and price-sensitive 55-plus buyers and a compelling neighborhood-of-your-dreams market positioning, Akel Homes grand-opened its luxury, age-restricted community, Catalina Palms at Sundance, this month in Port St. Lucie."
"In a highly competitive local homebuilding market, Catalina Palms' 56,000-square-foot clubhouse and outdoor amenities stand out as a key differentiator. Alex Akel, President of Akel Homes, said in an interview with The Builder's Daily that the amenities are meant to give the community a wow factor, with hospitality design features woven throughout. Akel reports that the community jumped off to a quick start. The grand opening, held on January 24th and 25th, attracted 800 people, many of whom made reservations."
Akel Homes launched Catalina Palms at Sundance, an age-restricted luxury community in Port St. Lucie targeting 55-plus buyers with lower sensitivity to interest rates and prices. The community emphasizes hospitality-style, top-tier amenities including a 56,000-square-foot clubhouse and outdoor facilities designed to create a strong lifestyle draw. The grand opening attracted around 800 attendees with many reservations, and the builder is converting reservations into contracts. Catalina Palms will total 1,100–1,300 homes within the 2,500-acre Sundance master-planned community, situated in rapidly growing, comparatively affordable St. Lucie County where long-term homebuilding plans exist.
Read at www.housingwire.com
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