"As the old saying goes, you don't get a second chance to make a first impression - and that certainly applies to selling a home. With about 79 percent of prospective buyers using a real estate app during the home-buying process, according to Zillow, and about half (51 percent) finding their home online, according to the National Association of Realtors (NAR), it's more important than ever to have professional photos that will grab the attention of buyers as they swipe through hundreds of homes."
"According to NAR's 2025 Profile of Home Staging, a survey of real estate agents conducted in February 2025, three out of 10 (29 percent) real estate agents reported that staging their sellers' homes led to a 1 percent to 10 percent increase in the dollar value offered, and about half (49 percent) of sellers' agents said that home staging reduced the time homes spent on the market."
About 79 percent of prospective buyers use a real estate app, and about 51 percent find homes online, making listing photos a primary first impression. Professional photos and staging help listings stand out to buyers who swipe through many properties. Staging can be done physically or virtually by rearranging furniture, decluttering, adding decorative accessories, and making other aesthetic improvements. NAR's 2025 Profile of Home Staging found 29 percent of agents reported a 1–10 percent increase in offers after staging, 49 percent said staging reduced time on market, and 83 percent of buyers' agents said staging helped buyers envision a property. Living rooms, primary bedrooms, and kitchens rank highest for staging priority. Greater Boston remains a competitive market where staging is the norm.
Read at Boston.com
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