Compass's Coming Soon properties, which comply with NAR's Clear Cooperation Policy, are affected by Zillow's internal policy that bans listings not feeding its monetization funnel. These listings are publicly visible and already in the MLS. Delayed marketing exempt listings are not impacted. Zillow's strict enforcement began in late May, imposing a warning system on agents for non-compliant listings. Many agents report receiving no warnings and claim minimal impact from the new policy.
Johnson noted that the listings impacted by the policy are Compass's Coming Soon properties, compliant with the NAR Clear Cooperation Policy and publicly visible.
Listings banned by Zillow are already in the MLS and fully CCP-compliant, but are suppressed due to their inability to monetize these homes.
Zillow's policy mandates listings not entered in the MLS within 24 hours of marketing are prohibited from display, impacting the marketing strategies of various listings.
After receiving three warnings for non-compliant listings, agents will face a ban on subsequent non-compliant listings for the entire duration of those listings.
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