"Atlantic Avenue Mortgage became the top reverse mortgage brokerage in the U.S. in 2025, achieving 899 HECM endorsements in less than four years since its founding in 2022."
"The company’s growth is driven by data-powered direct mail, a focus on first-time reverse mortgage borrowers, and an increasing share of proprietary products aimed at higher-value homes."
"Founder Eric Manley stated, 'We just had our best month ever. We've done over $90 million in loan volume in Q1. We expect to certainly be at the top of the broker space.'"
"Manley noted that if the reverse mortgage product had some of the changes being discussed in the market, it would benefit not only Atlantic Avenue but the entire industry."
Atlantic Avenue Mortgage emerged as the leading reverse mortgage brokerage in the U.S. in 2025, achieving 899 HECM endorsements. Founded in 2022, the company is licensed in 35 states and has over 70 employees. Growth is attributed to data-driven direct mail, a focus on first-time borrowers, and proprietary products for affluent clients. The firm anticipates continued growth in 2026, having already surpassed its proprietary loan volume from 2025. Founder Eric Manley emphasizes the importance of market changes to benefit the industry as a whole.
Read at www.housingwire.com
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