How a Dublin estate agent got a UK businessman to pretend to be the owner of a client's house in 'mystery shopper' ploy
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How a Dublin estate agent got a UK businessman to pretend to be the owner of a client's house in 'mystery shopper' ploy
"When a property owner sought a second opinion on what he deemed to be a low valuation of his south Dublin house, it led to a surprising revelation A Dublin estate agent who arranged for someone to pretend to be the owner of a client's house during viewings with three rival firms as part of a "mystery shopper" ploy has said it shouldn't have happened without the vendor's consent."
"Deirdre O'Gara, partner with Mullery O'Gara estate agents in Terenure, Dublin, was instructed by a businessman in August to handle the sale of a property he owns in south Dublin. The 2,000sq ft house has four bedrooms, three bathrooms, a high energy rating, and is located in a highly sought-after residential area. Join the Irish Independent WhatsApp channel Stay up to date with all the latest news"
A property owner sought a second opinion after receiving a valuation he considered low for his south Dublin house. A Dublin estate agent arranged for someone to pretend to be the owner during viewings with three rival firms as part of a 'mystery shopper' ploy. The agent stated that the impersonation should not have occurred without the vendor's consent. The house is 2,000 sq ft, with four bedrooms, three bathrooms, a high energy rating, and sits in a highly sought-after residential area. The agent involved is Deirdre O'Gara, partner at Mullery O'Gara in Terenure, Dublin.
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