"A 24-year-old college dropout and self-described introvert closed $50 million-plus last year, sending 26-word golden letters in Maine. Even the titles of Van Wickler's (many) podcast appearances sound suspicious. My personal favorite: How To Hit a Million In Your First Year As An Introvert! Don't worry, we're not judging you for clicking on our own breathless title promising an easy shortcut to get on the RealTrends list."
"Can you close over a million in GCI as an introvert? Are golden letters really the most effective way to hit the ground running as a new listing agent in 2025? The short answers? Yes and yes. He walked us through the exact golden letter strategy he used to close $1.3 million-plus GCI in his second year, and gave us his hard-won advice for becoming a top listing agent, even as an introvert."
"In 2019, Will Van Wickler had a problem. Like so many young people in America, he quickly realized that college might not be the answer too much debt and too few opportunities. He wanted out. He wanted a career that was lucrative and fulfilling, one that didn't require a degree. After listening to dozens of audiobooks and podcasts on entrepreneurship, he settled on real estate."
Will Van Wickler left college and entered real estate as a part-time agent, focusing on Portland, Maine second homes, investment properties, and vacation rentals. Year one produced roughly $5,000,000 in volume and about 24 sides. In 2024 he closed $56,760,512 with 75 sides. Primary lead generation combined sphere-of-influence outreach, past clients, referrals, and targeted 26-word golden letters. He used a repeatable golden-letter strategy to earn $1.3 million-plus GCI in his second year. Coaching from Aaron Heard and KW Maps supported skill development. The approach emphasizes consistent outreach, niche targeting, and scalable, introvert-friendly tactics.
Read at www.housingwire.com
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