"The ad shows massive homes sporting giant pools and shaded by palm trees. The inside doesn't look too shabby either, with swanky living rooms adorned with white and beige furniture and flatscreen TVs. The homes are part of a development in Diriyah, on the outskirts of the Saudi capital of Riyadh. If you didn't know any better, the homes plopped on top of sun-drenched sandy hills look like they could be in San Diego, rather than Saudi Arabia."
"Here are some of the things the ad flashes to entice viewers: a horse running across a desert a woman swinging on swing while overlooking the development friends enjoying a fancy lunch golfers golfing a woman with her head covered by a veil enjoying time by the pool with her family cars driving around a housing development that looks like Orange County"
"Financial Times reported the Trump Organization is putting $7 billion into the development which will include a Trump resort, golf course, and the mansions as it expands its footprint in the Gulf. The Trump company is partnering with real estate developer DarGlobal on the project. Private. Gated. Limited, the ad describes the development to viewers. The hottest ticket in town."
The Trump Organization is building a luxury hotel, a resort, an 18-hole golf course, and Trump Mansions in Diriyah, on Riyadh's outskirts, as part of a $7 billion development. The project is a partnership with DarGlobal and aims to be private, gated, and exclusive. Promotional images show massive homes with large pools, swanky interiors, palm trees, and suburban-style layouts resembling San Diego or Orange County. The ad highlights lifestyle scenes—horseback riding, swinging over the development, fine dining, family pool time, and golf. Eric Trump announced the project on Instagram alongside business partners and a commemorative plaque.
Read at www.mediaite.com
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