"The company's redesigned logo reimagines HomeSmart's signature red diamond into a geometric, dynamic monogram representing collaboration among teams and a unified customer experience. The new identity brings instant recognition in our market, said Bill Flemming, principal broker and owner of HomeSmart Connect in Chicago. Our agents are excited to have clearer, more modern templates and signage that stand out to clients. It shows HomeSmart is investing in us, and that gives us confidence as we grow locally."
"Our brand promise is about more than the power we've built over 25 years as industry leaders, said Katie Cooper, chief operating officer at HomeSmart. It reflects the experience agents have at our brokerages across the country where careers grow, relationships are nurtured, and clients' lives are changed through real estate. We are transforming lives every day, and there's real power in that."
HomeSmart unveiled a rebrand and redesigned its signature red diamond into a geometric, dynamic monogram symbolizing collaboration and a unified customer experience. The rebrand debuted at the company's Growth Summit in Scottsdale as HomeSmart marked 25 years of growth, innovation, and impact. The new identity aims to boost market recognition and supply agents with clearer, more modern templates and signage. The company emphasizes empowering agents, enhancing client experiences, and fostering career growth across brokerages nationwide. HomeSmart operates a 100% commission, full-service brokerage model supported by proprietary technology and has grown to more than 25,000 agents across 250 offices in 48 states and 60 franchises.
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