Homebot's discovery game: Turning dormant prospects into engaged homeowners

"Winning the discovery game' means shifting from traditional home search where consumers actively filter for what they want to discovery, where listings and content proactively find them. Zillow mastered this by building engagement across the entire homeownership life cycle, not just at the point of transaction. By sustaining attention for years, they positioned themselves to influence the next buying or selling decision, creating a model that's difficult to compete with head-to-head."

"The strategic insight is that while most lenders can't replicate Zillow's top-down approach, they can win from the bottom up. By leveraging financial insights for their existing clients and prospects, curation of homes gets curiously interesting. Affordability and wealth building opportunities hiding in plain sight can now be discovered. This discovery helps lenders strengthen relationships and maximizes their databases."

"Homebot in 2015 to engage homeowners across the full lifecycle of homeownership. Graham explains how lenders can transition from reactive to proactive engagement, leveraging private and personalized experiences to create meaningful consumer interactions. He demonstrates how building long-term relationships positions lenders and real estate agents as trusted wealth advisors, emphasizing that understanding the average consumer's experience in real estate is crucial for designing technology that truly serves real estate agents, lenders, and homeowners."

Career began as a hardware and software engineer and transitioned into real estate, managing hundreds of millions of dollars in transactions in Telluride, Colorado. Hands-on real estate experience informed a return to technology, leading to the co-founding of SocialBios and the 2015 launch of Homebot to engage homeowners across the full lifecycle of homeownership. Lenders can move from reactive to proactive engagement by offering private, personalized experiences and leveraging financial insights to curate home discovery. Discovery surfaces affordability and hidden wealth-building opportunities, strengthens relationships, and maximizes databases. Building long-term relationships positions lenders and agents as trusted wealth advisors and requires technology designed around the average consumer experience.

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