In light of rising home prices and mortgage rates, a recent survey from NAHB indicates that today's homebuyers are increasingly focusing on essential and high-value features in their new homes. At the 2025 National Association of Real Estate Editors conference, Rose Quint highlighted that spacious kitchens, outdoor areas, and smart technology are key priorities. Buyers prefer larger kitchens that enhance efficiency and family interactions, favoring features like central islands and walk-in pantries, while they are willing to give up space in other areas of their homes.
High home prices and elevated mortgage rates have made homebuyers keenly aware of what features add the most value to their daily lives.
For those buying a smaller house, if that's what it takes to make the math work, we ask: What part of the home will you shrink?
Buyers want a bigger kitchen that focuses on efficiency and a space that brings the family together.
NAHB data shows that a central kitchen island is a top desired feature among homebuyers.
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