"Hilton has long been a defining force in global hospitality, known for balancing consistency with innovation across its extensive portfolio. Now, the brand is expanding its reach once again with the introduction of the Outset Collection - the 25th addition to its family of hotel brands. Set to launch reservations in November, this new collection represents a fresh approach to modern travel: one that prioritizes individuality, local character, and owner flexibility while maintaining the advantages of Hilton's world-class infrastructure and loyalty network."
"The Outset Collection is Hilton's answer to an increasingly discerning class of travelers who crave authenticity without compromising comfort. Unlike standardized brand experiences, the new collection embraces the quirks, design identity, and stories of each property, allowing independent hotel owners to retain what makes their spaces unique. In essence, Hilton is offering a hybrid model - the operational and marketing power of a global brand paired with the freedom of an independent hotel."
Hilton is launching the Outset Collection, its 25th hotel brand, with reservations opening in November. The collection prioritizes individuality, local character, and owner flexibility while leveraging Hilton's infrastructure and loyalty network. The Outset Collection accommodates independent hotel quirks and design identity, offering a hybrid model combining global operational and marketing power with owner freedom. The move aligns with the growth of soft-branded collections and follows success of previous collections like Curio and Tapestry. The collection targets travelers seeking memorable, immersive stays rooted in place and will start with over 60 hotels open or in development worldwide.
Read at stupidDOPE | Est. 2008
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