"The listings embedded in the search results included all of the property's details, along with links to request a tour or contact a buyer's agent. In an article published by Barron's last week, a Google spokesperson told the publication the program was a small experiment, and did not specify how long it would last. In an emailed statement, a HouseCanary spokesperson told HousingWire that any reports that the experiment had been shut down were untrue."
"HouseCanary remains engaged with Google on a controlled experiment in the U.S. As a member of the MLSs we work with, we collaborate directly with those organizations and honor their requests. Industry sources told HousingWire that the removal of these embedded listings came after several MLSs moved to block the use of their listing data, which prevented Google from both continuing and expanding the experimental program in many markets."
Embedded search-result listings displayed full property details and links to request tours or contact buyer's agents. Google described the integration as a small experiment with unspecified duration. HouseCanary stated the experiment was not shut down and that it remains engaged with Google on a controlled U.S. experiment, working with MLSs and honoring their requests. Several MLSs moved to block use of their listing data, prompting removal of embedded listings and preventing further expansion. In California, CRMLS terminated its licensing agreement with HouseCanary, alleging a license violation; CRMLS and HouseCanary declined to comment on that termination. HouseCanary said it contacted every MLS in included regions before beginning the experiment and addressed MLS questions directly.
Read at www.housingwire.com
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