FORMER STANDARD HOTEL CEO AMBER ASHER JOINS NATION'S LEADING RESTAURANT LAW FIRM TO LAUNCH ITS HOTEL PRACTICE - Food & Beverage Magazine

"As major hotel groups increasingly absorb lifestyle and independent brands, Asher identified a growing gap in the market: the need for legal counsel shaped by real business and operating experience. The hotel practice is designed to support operators, brands, owners, developers, and investors launching and scaling their portfolios while navigating consolidation, experience-driven growth, and increasingly complex partnerships. The group will advise across hotel development and acquisitions, management and licensing structures, joint ventures, franchising, branded residences, mixed-use projects, and food-and-beverage partnerships."

""Just as hotels are no longer simply places to stay, food and beverage can't be treated as an afterthought; it's central," said David Helbraun, Founder and Managing Partner of Helbraun Levey. "Amber has built hospitality businesses from the inside. I've spent decades backing chefs and operators as they grow. We both understand hospitality from the inside out - the creativity, the pressure, the thin margins, and the constant challenge of staying relevant and profitable, especially at scale. This partnership brings that experience together at exactly the moment the industry demands it.""

Helbraun Levey hired Amber Asher, former CEO of Standard International, as Partner and Chair to scale a dedicated hotel practice. The practice targets a market gap for legal counsel with real operating experience as major hotel groups absorb lifestyle and independent brands. The group will advise operators, brands, owners, developers, and investors on hotel development and acquisitions, management and licensing, joint ventures, franchising, branded residences, mixed-use projects, and food-and-beverage partnerships. The practice will also handle related corporate, employment, intellectual property, technology, and general counsel matters to support portfolio growth and complex partnerships.

Read at Food & Beverage Magazine