"If a home is being marketed to the public, consumers deserve the opportunity to see it. Our role as an industry is to create the most open and efficient marketplace possible for buyers and sellers. This is not about limiting where listings appear. It is about expanding visibility and giving sellers the widest possible audience while maintaining compliance with MLS rules and local regulations."
"Sellers want clicks, not cliques and eXp is delivering for them. We recognize a seller's desire for price exploration before officially listing a property, and this partnership ensures that coming soon inventory receives maximum exposure across the industry's most visited consumer portals."
eXp Realty has partnered with Zenlist to distribute coming soon listings to major real estate portals including Realtor.com, Zillow, Trulia, and Redfin, beginning April 15. Agents may only syndicate these listings with explicit seller authorization, and the duration of coming soon status follows local MLS rules. The syndication includes property details and photos, expanding visibility to over 170 million monthly viewers. eXp emphasizes this reflects its commitment to transparency and broad consumer access to housing inventory. The agreements are non-exclusive, allowing any portal equal access to eXp's coming soon listings under the same terms, pending MLS rules and seller approval. This approach aims to create an open marketplace benefiting both buyers and sellers.
#real-estate-syndication #coming-soon-listings #mls-transparency #property-portal-distribution #housing-market-access
Read at www.housingwire.com
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