"But Mercedes-Benz and Binghatti just took it to another level with their newly launched Binghatti City project in Dubai. Instead of stopping at a single branded tower like most automotive companies do, they're building an entire 10-million-square-foot district with 12 residential skyscrapers containing 13,000 apartments. The $8.2 billion development centers around a 341-meter tower called Vision Iconic, surrounded by 11 progressively shorter towers creating this cascading skyline in the Meydan area."
"The architecture pulls heavily from Mercedes design DNA, incorporating elements like their signature grille pattern into horizontal podiums, plus generous use of chrome and silver accents throughout. Each tower carries the name of a Mercedes concept vehicle, and apartments feature the brand's Sensual Purity design philosophy with black and silver palettes accented by wood and leather. They're not just building housing though. The masterplan includes cultural districts, retail spaces, parks, mobility hubs, sports facilities and dining venues, essentially creating a walkable branded ecosystem."
Binghatti City is a $8.2 billion, 10-million-square-foot masterplanned district in Dubai featuring 12 residential skyscrapers and 13,000 apartments centered on a 341-meter Vision Iconic tower. The development incorporates Mercedes design DNA, including grille-pattern podiums, chrome and silver accents, and apartments following the Sensual Purity aesthetic with black, silver, wood and leather finishes. Each tower is named after a Mercedes concept vehicle. The masterplan includes cultural districts, retail, parks, mobility hubs, sports facilities and dining venues to create a walkable branded ecosystem. Unit prices range from $435,600 for studios to about $5 million for three-bedroom units, with completion scheduled three and a half years after the January 14, 2026 launch.
Read at Yanko Design - Modern Industrial Design News
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