Douglas Elliman launches private listing platform for sellers
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Douglas Elliman launches private listing platform for sellers
"Douglas Elliman has always prioritized the power of choice by providing private, public, coming-soon, and delayed listing options, said Michael Liebowitz, president and CEO of Douglas Elliman. With Elliman Private Listings, we are reaffirming this commitment to our ultra-high-net-worth clients, who know that we understand their unique needs and circumstances. At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client."
"We offer private listings as one option among many, empowering clients to make informed decisions based on their unique needs rather than applying a one-size-fits-all model, he said. Liebowitz added that he and his firm believe that broad exposure of a listing is the most reliable way to maximize value drive competition, and for the listing agent to fulfill their fiduciary duty."
Douglas Elliman prioritizes choice by offering private, public, coming-soon, and delayed listing options. Elliman Private Listings targets ultra-high-net-worth sellers, enabling transitions from private to public listings while preserving tailored exposure to a network of more than 6,600 agents. The program emphasizes flexibility, transparency, and client-first practices. Broad exposure is identified as the preferred method to maximize value and drive competition, but private listings remain an optional tool. Any private listing platform requires sellers to acknowledge potential reduced exposure and implements guardrails such as broker oversight, audit logs, and technical controls to ensure compliance and trust.
Read at www.housingwire.com
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