"According to Compass, this will be a game changer for agents as it will allow them to make pricing and marketing decisions based on current buyer activity and not on closed sales and other weeks- or months-old data. Buyer Demand gives our real estate professionals the ability to walk into a listing appointment with real-time visibility into serious buyers, allowing home sellers to see exactly how much interest exists for their home at specific price points, Reffkin said in a statement."
"The new tool provides users with an up-to-the-minute look at buyer interest. It's another example of how we're investing in technology that reinforces the role of real estate professionals as trusted, data-driven advisors guiding their clients through one of life's most important decisions. This tool is the latest in Compass's growing suite of features in the Compass platform. Other tools include Business Tracker, Reverse Prospecting, and the client facing dashboard Compass One."
Buyer Demand provides up-to-the-minute visibility into buyer interest, enabling agents to base pricing and marketing decisions on current buyer activity rather than closed sales or older data. The feature allows agents to enter listing appointments with real-time insight into serious buyers and shows sellers the level of interest at specific price points. Compass positions the tool as part of continued investment in technology that strengthens real estate professionals' roles as trusted, data-driven advisors during major life decisions. Buyer Demand joins other Compass platform features such as Business Tracker, Reverse Prospecting, and the client-facing dashboard Compass One.
Read at www.housingwire.com
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