
"Written seller consent will be required to display the coming soon listings on Redfin and Compass said sellers can opt out of the syndication if they would like. If they choose to display the listing on Redfin, seller's coming soon listings will be prioritized in search results on Redfin. The listings will not show days on market or have a visible price drop history."
"The listing agent's contact information will appear with listing and if a consumer submits a Contact Agent form on a Compass coming soon listing on Redfin, the lead will be routed first to the listing agent of record. That agent then has 24 hours to claim the buyer lead. If the lead remains unclaimed, it will be sent to an agent in the Compass Leads Program."
"We believe listing agents should be connected directly with interested buyers, and sellers should have the freedom to list their homes in the manner and method they choose without fear of misleading insights that damage its value, Reffkin said in a statement."
Compass International Holdings announced a syndication partnership with Rocket Companies and Redfin to display Compass Coming Soon listings on Redfin's platform, reaching 60 million monthly unique visitors. The agreement takes effect March 16, with agents able to opt in earlier upon request. Written seller consent is required, and sellers can opt out if desired. Coming Soon listings on Redfin will be prioritized in search results but will not display days on market or price drop history. Listing agent contact information appears on listings, and buyer leads are routed first to the listing agent for 24 hours before being sent to the Compass Leads Program if unclaimed. The syndication initially applies to Compass agents, with expansion to other CIH brands including @properties Christie's International Real Estate and Corcoran planned later this year.
#real-estate-syndication #compass-partnership #coming-soon-listings #redfin-integration #lead-generation
Read at www.housingwire.com
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