"Right from the get-go, Ocusell's mission was to provide interoperability and connectedness to the MLS landscape and to provide brokers with the centralized control of their listings,, Hayden Rieveschl, the CEO and founder of Ocusell, said. This is an industry that has been highly fragmented for a long time. Seventy percent of brokers are members of two or more MLSs it is a big hairy problem."
"To simplify listing entries across multiple MLSs, the joint venture will incorporate Ocusell's List+ into Bright's Listing Manager, which is part of its newly launched Bright Solutions suite. We are coming together so we can capitalize beyond the market we have now, Donnellan said. Rieveschl added: We want MLSs of any size to be able to afford these capabilities and without this JV it wouldn't be possible."
"Products and tools offered by the joint venture are expected to be available before the end of the year. I'm really excited about these two companies coming together with different approaches to what they do, with with the same goal and outcome in mind, which is to help brokers reduce their pain points and provide consumers with a better real estate experience all around, Brian Donnellan, the CEO of Bright MLS, said."
Ocusell and Bright MLS formed a joint venture to provide a unified one-to-many listing creation and compliance solution for brokers and MLSs nationwide. The venture will give agents and brokers tools to manage and analyze listings, drive affiliated services, and serve clients. The initiative targets interoperability and centralized listing control to address fragmentation where 70% of brokers belong to two or more MLSs. Initial tools will focus on broker and MLS needs, solving challenges of operating across multiple markets and differing MLS rules. Ocusell's List+ will be integrated into Bright's Listing Manager in the Bright Solutions suite. Products are expected to be available before year end and to be affordable for MLSs of any size.
Read at www.housingwire.com
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