"It all started with billboards. Inglewood approved the placement of digital advertising signs in and around SoFi Stadium, and Kroenke's companies pushed back hard but ended up losing in court. After losing that round, the dispute escalated significantly, with Kroenke now claiming the city owes nearly $400 million for money his group spent on roads, sewer systems, infrastructure upgrades, and ongoing police and fire protection tied to the stadium and surrounding development."
"The friction has existed almost from the moment Kroenke decided to build SoFi Stadium. The project went up without public financing on a 300-acre stretch known as Hollywood Park, right in the heart of Inglewood. And it was something a lot bigger than a football stadium. It entailed office space, residential buildings, a theatre, and many more features. Kroenke's group has long argued that the investment brought jobs, modern infrastructure, and economic momentum to a city that had faced financial challenges for decades."
"Things escalated in April, when Inglewood approved a deal with WOW Media to install up to 60 digital billboards around Hollywood Park. Under the agreement, the city would share in the advertising revenue. For Kroenke's companies, that was a line crossed. They argued the deal violated a 2015 development agreement that barred billboards near the SoFi complex. They also claimed the city was cashing in on traffic and attention generated by their venues while cutting into the value of exclusive sponsorships tied to major events."
Stan Kroenke and the city of Inglewood are engaged in a legal and financial dispute escalating into a nearly $400 million lawsuit. The conflict began when Inglewood approved digital advertising signs around SoFi Stadium and Kroenke's companies lost a court challenge. Kroenke now claims the city owes for roads, sewer systems, infrastructure upgrades, and ongoing police and fire protection connected to the stadium and development. SoFi Stadium and Hollywood Park were built without public financing on a 300-acre site that includes offices, residences, a theatre, and other facilities. Inglewood approved a WOW Media deal to install up to 60 digital billboards with shared revenue, which Kroenke asserts violates a 2015 development agreement and harms exclusive sponsorships.
Read at EssentiallySports
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