"When Charlotte, N.C.-based Paracle first considered aligning with a national franchise, it weighed several options. Mudrey said the connection changed the company's trajectory, and sparked, when a representative walked into Paracle's then-tiny office carrying a Better Homes and Gardens magazine. We realized that they weren't taking our business over, but instead they were going to be a partner, Mudrey said. It really transcended the real estate transaction. We felt we'd be relevant 365 days a year, right into lifestyle and the trust factor, with [BHGRE]."
"If you look at a typical real estate sign, they put [the brokerage name] in the smallest little corner of the sign, he said. Do you know how long it takes to infiltrate a zip code? How many years would it take for people to figure out who the Tony Hansen Group' is, powered by whoever? People wouldn't even know who they are."
"After opening its doors in Charlotte, the company expanded its footprint through both recruiting and acquisitions. In 2018, Paracle acquired Go Realty's three North Carolina offices and its real estate school laying the foundation for a robust in-house training and development pipeline that feeds the brokerage's recruitment and retention engine. Today, Paracle operates in multiple North and South Carolina markets, including Winston-Salem, Greensboro and Raleigh in North Carolina, and Myrtle Beach, Hilton Head/Bluffton and Fort Mill/Rock Hill across the state line."
Paracle aligned with a national franchise to gain year-round relevance beyond transactions, aided by a representative who signaled partnership with a Better Homes and Gardens magazine. National brand strength increased exposure and aided recruiting by overcoming the slow recognition of small brokerage names. Growth came through recruiting and strategic acquisitions, notably the 2018 purchase of Go Realty's three North Carolina offices and its real estate school, which created an in-house training and development pipeline. Paracle now operates across multiple North and South Carolina markets and expanded from about 32 agents to over 400 with structured onboarding and coaching programs.
#national-franchise-affiliation #branding-and-marketing #recruiting-and-acquisitions #training-and-development
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