BCP Tower / Groupe3 Architectes
Briefly

BCP Tower / Groupe3 Architectes
"At the heart of Casablanca Metropolis, the forthcoming Financial City presents itself as a tool for regional influence and a laboratory of architectural renewal."
"In this ambitious context, we envisioned the project for the new headquarters of BCP Bank to embody both modernity, as a Casablanca tradition, and projection into the twenty-first century, while expressing an institutional image, in service of the bank's mission and values: solidarity, proximity, citizenship, and performance."
The new BCP Bank headquarters is positioned at the heart of Casablanca Metropolis within the forthcoming Financial City. The Financial City functions as a tool for regional influence and as a laboratory of architectural renewal. The headquarters design embodies modernity rooted in Casablanca's architectural tradition while projecting a twenty-first-century identity. The building articulates an institutional image that supports the bank's operational mission. The design explicitly expresses the bank's core values: solidarity, proximity, citizenship, and performance. The project aims to balance civic presence with contemporary aesthetics and functional service for clients and the wider community.
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