Baird & Warner swiftly responded to the closure of VHT Studios by creating an in-house Image Services division, which will provide professional photography, 3D virtual tours, floor plans, videography, and drone footage. The company aims to maintain and enhance marketing tools for its agents and customers. Within 48 hours of the announcement, Baird & Warner designed a unit and hired experts to lead it. This initiative aligns with the company's agility as a family-owned business, demonstrating its commitment to evolving with market needs.
Baird & Warner acted quickly to avoid service disruptions for its agents amidst the sudden closure of VHT Studios, creating an in-house capability to innovate.
The new Image Services division will offer professional photography, 3D virtual tours, floor plans, videography, and drone footage through a centralized booking platform.
As a family-owned business, Baird & Warner is positioned to swiftly pivot to meet the evolving needs of the market and ensure business success.
Laura Ellis stated that within 48 hours, a new unit was conceived and top talent was hired to bolster marketing tools available to agents.
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