"Industrious has, as its name suggests, tried to differentiate itself from competitors like WeWork by offering co-working with a more professional atmosphere - shared workspaces without the Ping-Pong table and tequila vibe. (It was, fittingly, acquired by commercial brokerage CBRE for around $800 million in January.) It already offers higher-end co-working spaces (and has partnered with Equinox on some offices), just not, until now, this high-end."
""We've noticed that in the higher-end spaces, where we keep pushing up pricing, we can't keep up with demand," says Jamie Hodari, the CEO and co-founder of Industrious, who's also CBRE's chief commercial officer and CEO of building operations. "And the lower-end Industriouses, say, spaces we took over from other providers, which you would think people would be drawn to because it's a bargain, have the lowest demand. This very much speaks to the moment we're in now.""
Lever House will host Industrious Reserve next spring, introducing luxury co-working within a mid-century trophy office tower noted for its blue-green shimmer. Industrious positions itself as a professional alternative to more casual co-working brands by offering refined shared workspaces without recreational amenities. Industrious was acquired by CBRE for about $800 million and has delivered higher-end offices and partnerships with brands such as Equinox. The Reserve concept targets established professionals, family offices, private-equity firms, and executives who want trophy-office perks without leasing entire floors. Company leadership reports rising demand at higher pricing tiers and weaker demand for lower-end spaces.
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