"Brokerages and their agents want an early marketing option that's public, transparent and easy for consumers to find, not hidden behind a private gate. This level of early adoption shows we're building something that aligns with where the market is headed."
"At Samson Properties, we believe the seller's best interest comes first, always! That means maximizing exposure, not limiting it. The more buyers who see a home, the more competition you create, and the better the outcome for the seller."
"If a listing is going to be pre-marketed, it should be exposed to the largest audience possible. Zillow provides the scale, visibility and data to do exactly that."
Zillow Preview has gained traction among major real estate brokerages, including Berkshire Hathaway HomeServices and Keller Williams. The initiative aims to provide a public, transparent marketing option for properties. Leaders from various firms emphasize the importance of maximizing exposure to create competition among buyers. They argue that pre-marketing listings should reach a broad audience to enhance seller outcomes. The partnership with Zillow is seen as a strategic move to align with market trends and improve pricing strategies through early feedback.
Read at www.housingwire.com
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