"The fourth quarter of the year can be the most important one for your real estate business. It's the final stretch before the new year, the time when many agents either fade out or double down. Those who fade out say things like, The holidays are coming, nobody's buying or selling. The ones who double down understand that while other agents are slowing down, the field opens up for them"
"Your database is your goldmine but only if it's current and active. Q4 is the perfect time to clean it up. Update contact info. Make sure phone numbers, emails, and addresses are correct. Tag and segment. Group contacts into categories: past clients, hot prospects, cold leads, sphere of influence, vendors, etc. Re-engage. Send a personal text, a quick check-in email, or a voicemail drop. Don't make it about business right away make it about connection."
The fourth quarter can determine annual success for real estate agents and presents an opportunity to capture attention while competitors slow down. Maintain and clean the database by updating contact info, tagging and segmenting contacts into past clients, hot prospects, cold leads, sphere of influence, and vendors. Re-engage contacts with personal texts, check-in emails, or voicemail drops focused on connection rather than sales. Use seasonal marketing in October, November, and December: offer fall maintenance checklists, connect clients with contractors, lead with gratitude, mail thank-you notes, and host small client appreciation events. Staying top-of-mind drives repeat and referral business and builds a strong pipeline for the new year.
Read at www.housingwire.com
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