"A ticket to the Colombia v Portugal group game in Miami on 27 June is the tournament's second-most expensive seat on the resale marketplace, with a cheapest asking price of $2,254 as of 17 May, according to TicketData.com, an analysis site. That is far less than the get-in price of $7,734 to the final, but more than the semi-finals in the Dallas area ($2,170) and Atlanta ($2,117). The second-costliest group game is presently Scotland v Brazil, also in Miami, with availability for $1,641."
"Demographics, geography, star power and the south Florida city's seductive reputation are combining to make Colombia's clash with Portugal especially attractive. It's clearly the last time to see Ronaldo so people are excited about that, the Colombian population is significant there, and Miami has become kind of the party central for this event, says Jim McCarthy, a ticketing expert whose company, Impresario Strategic Growth Service, works with football clubs to grow their attendances."
"Also, it's a good match. As group stage matches go there aren't that many with two really good teams. It may seem unusual that leading European powers Spain, Germany, France and England are not the biggest draws, at least by this metric, which is a strong indicator of market dynamics set by supply and demand."
"But Fifa's expansion of the tournament from 32 to 48 teams has diluted the group stage by mixing in more minnows and reducing the stakes, since eight third-place teams will progress in addition to the top two in each group. They're all priced with the presumption of very high demand for them and I think the reality is that with the group stage changing the way that it has, there are lots of games that were always going to require some real marketing and some real thought to get them sold, McCarthy says."
The most expensive World Cup resale tickets are for the final, while the next priciest are group matches between nations that have never met at that stage. A Colombia v Portugal group game in Miami on 27 June is the second-most expensive seat on the resale marketplace, with a cheapest asking price of $2,254 as of 17 May. The final has a much higher get-in price of $7,734, while semi-finals in Dallas and Atlanta are priced lower at $2,170 and $2,117. Scotland v Brazil in Miami is currently available for $1,641. Demand is driven by demographics, geography, star power, and Miami’s reputation as a party hub, with Ronaldo’s presence and a large Colombian population increasing interest. Group-stage pricing is also affected by FIFA’s expansion from 32 to 48 teams, which dilutes stakes and increases the number of lower-profile matches, requiring stronger marketing to sell.
Read at www.theguardian.com
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