Kylian Mbappé requested Real Madrid's No.10 shirt and was cautioned about the responsibilities tied to inheriting Luka Modric's number. Xabi Alonso emphasized that the number required attitude, behavior, dignity and additional contributions to the club and squad. Mbappé switched from No.9, produced strong early performances including a brace in a 3-0 win at Real Oviedo, and maintained his prolific scoring profile. Adidas and Real Madrid experienced immediate commercial success as 345,000 No.10 shirts sold rapidly, generating millions and reinforcing the club's commercial value while coach and player expressed satisfaction with the transition.
He told his superstar, with whom he's forging a promising new relationship, that the shirt number came with responsibilities -- not just romanticism and commercialism. Alonso warned Mbappé that Modric had worn the shirt with dignity for the past seven years not only because of his performances on the pitch, but because of his attitude, behavior, dignity and those extras he gave to the club, the squad and the team.
Mbappé's response since swapping out his one-season No. 9 shirt has been impeccable. Commercially, too, things have combusted precisely as Adidas and President Pérez expected. Fermín de la Calle, a reputable writer for Diario Sport, reported (citing Euromericas Sport Marketing) that 345,000 Mbappé No. 10 shirts were immediately snapped up, making millions for Adidas and vastly underlining Real Madrid's value as a client for the German company.
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