""Tired of endless drug ads promising quick fixes but leaving you sicker than you were before? That can change today. Ask your doctor about MAHA," the parody commercial begins, referring to Kennedy's "Make America Healthy Again" initiative. "MAHA may cause healthier living, fewer chronic diseases, and lower drug costs," the video's narrator continues. "Some Americans reported more time spent with family instead of at the pharmacy. Other side effects may include healthier children, a stronger nation, more transparency in healthcare, honest advertising, and accountability from Big Pharma.""
"The strategy said it will ramp up enforcement of current prescription drug advertising laws, with a priority on "egregious violations demonstrating harm from current practices." The strategy noted these violations could include the dissemination of "risk information and quality of life through misleading and deceptive advertising on social media and digital platforms.""
HHS and Robert F. Kennedy Jr. released a parody drug advertisement promoting a fictional medication called MAHA to highlight U.S. permissiveness toward direct-to-consumer drug ads. The parody lists purported benefits including healthier living, fewer chronic diseases, lower drug costs, more family time, and greater accountability from pharmaceutical companies. The children's health strategy pledges intensified enforcement of prescription drug advertising laws, prioritizing egregious violations that demonstrate harm. The strategy flags misleading dissemination of risk information and quality-of-life claims on social and digital platforms and proposes inter-agency cooperation to explore guidelines limiting certain direct-to-consumer advertising aimed at children.
#direct-to-consumer-advertising #pharmaceutical-regulation #childrens-health-policy #hhs-enforcement
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