"The survey found that seven in 10 buyers prioritised cost, while just 27 per cent cited safety as a key factor that influenced their purchasing decisions. In response, the IPO is launching its "Fake Toys, Real Harms" campaign, collaborating with toy retailers, local councils, and influencers to warn buyers that cheaper counterfeit toys could have devastating consequences for a child's health and safety."
"what you see is rarely what you get when it comes to counterfeit toys. Behind the packaging can be hidden choking hazards, toxic chemicals and faulty parts that put children in real danger. These products have bypassed every safety check the law requires, which is why we're working with our partners to keep these dangerous fakes out of UK homes."
More than 3.5 million worth of counterfeit toys were seized at the UK border this year, with 75% failing critical safety tests. Of 259,000 fake toys intercepted, about 90% were counterfeit Labubu dolls. Expert testing found banned chemicals linked to cancer and choking hazards in toys marketed at toddlers and infants. A poll showed 92% of buyers are aware of counterfeits, yet seven in 10 prioritise cost while only 27% prioritise safety. The Intellectual Property Office is launching the "Fake Toys, Real Harms" campaign with retailers, councils and influencers and urges purchases from trusted retailers or official brand websites.
Read at www.independent.co.uk
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