""AI now makes it trivially easy to generate a convincing series of videos or images showing an apparent change in a plausibly real generic health professional, or to impersonate specific health professionals wholesale,""
""harmful or misleading AI-generated ads""
""aware""
AI-generated videos impersonating Boots staff advertised prescription-only weight-loss drugs on TikTok and linked to a website selling the medicines. The videos showed apparent healthcare professionals drinking a blue liquid and then dramatically losing weight months later. The linked site featured customer and doctor testimonies that were either AI-generated or copied from other sources. Advertising prescription-only drugs to the public is illegal, and NHS access requires strict eligibility criteria. Boots complained and TikTok removed the videos; initial reuploads occurred from the same account before the user was deleted. Experts warn that platforms must act quickly against convincing fake medical content.
Read at www.bbc.com
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