"We were going to complain today about the Department of Transportation's latest version of its "Truck Smart" ad campaign and its tagline, "Size matters." "Gross," we were going to say. "Talking about trucks with a penis joke. That's so primitive! Ew, OMG!" We were going to opine about how trotting out some old schmaltz is not suitable for a topic as important as truck safety."
"But you know us, before we reconsidered, we were planning to scour the internet for other uses of the time-worn genital pun so we could compare DOT to DrPenis.com or the personal injury firm of Morgan & Morgan or the Renuance Cosmetic Surgery Center, which created an international incident when it posted "Size Matters" on a billboard with a takeout coffee cup labeled "B" and a larger one labeled "D," in case you missed the joke."
Streetsblog solicits tax-deductible donations to support journalism and efforts to reduce car dependency. The Department of Transportation released a "Truck Smart" campaign with the tagline "Size matters," employing a time-worn genital pun. The campaign emphasizes truck safety by reminding drivers to check blind spots, look for pedestrians and cyclists, give plenty of space when passing, drive safely, and stay on designated truck routes. Initial reactions focused on the tagline's juvenile humor and comparisons to other controversial uses of the pun. Ultimately, the campaign's clear safety messaging is presented as outweighing the tacky tagline.
Read at Streetsblog
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