"The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the launch of the 22 nd annual Project Roadblock. Each year, local broadcast TV stations across the country donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season, reminding holiday travelers about the dangers of buzzed driving and encouraging them to plan ahead for a safe ride."
"Project Roadblock spans the six-day period between December 26 and 31, with a special emphasis on 10 p.m. local time on New Year's Eve - an important night to encourage safe and sober driving. According to data from NHTSA, alcohol-impaired driving crashes claimed 4,931 lives during the 2019-2023 December months. On average, alcohol-impaired driving crashes claimed one life every 42 minutes, according to the latest available data."
The Ad Council, the U.S. Department of Transportation's NHTSA, and the Television Bureau of Advertising launched the 22nd annual Project Roadblock to run during the holiday season. Local broadcast stations donate airtime for Buzzed Driving Prevention PSAs between December 26 and 31, with special focus at 10 p.m. local time on New Year's Eve. NHTSA data show 4,931 alcohol-impaired driving deaths during December months from 2019–2023, averaging one life lost every 42 minutes. The initiative has reached nearly all U.S. households, generated substantial donated media value, and produced billions of impressions since 2004.
Read at The Berkshire Eagle
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